![]() SoFoEaT > Courses Online > Trimester 3 2001/2002 Session > BEN2014 Introduction to Cyberpreneurship If you found
any mistake of information presented in this web site, please kindly e-mail
to kho.teck.kiang2k@mmu.edu.my
. Your help will be much appreciated.
This web site is best viewed by 1024 x 768 resolution with Internet Explorer (4.0 or above) or any browser that supports JavaScript. |
|
25 January 2002 (Friday) |
Deadline of Assignment 1 submission. |
3 March 2002 (Friday) |
Deadline of Assignment 2 submission. |
18 March 2002 (Monday) |
Deadline of Project submission. |
21 March 2002 (Thursday) |
|
|
Objectives |
|
References/Textbooks |
|
Contents |
Creativity
and innovation and their Commercialization
What is creativity? What is innovation? Example of creativity that leads to innovation. The commercialization of creative and innovative ideas. Trends in technology development. |
Entrepreneurship:
An Overview
Entrepreneurship Management And Ownership, Entrepreneur: Their Characteristics , Starting A New Business, Business Planning/ Strategic Planning And Strategic Management, Site Selection And Layout |
Establishing
New Venture
Opportunities for Entrepreneurship, Products Identification in various fields, Risk Management. |
The
Business Plan Development
What is a Business Plan? The Need for a Business Plan. Preparing a Business Plan: a) Forecasting Developments and Charting an Action Plan b) Identifying the Product/Service c) Evaluating the Business Venture d) Market Research and Feasibility Study. |
Financing
Business
Sources of Debt Financing, Sources of Equity Financing Financial Controls. |
Marketing
Products
Creating the Marketing Plan, Pricing for Profit, Creative Advertising and Promotion. |
Entrepreneurship
Case Studies
Overview and analysis of successful entrepreneurs such as Bill Gates of Microsoft, Michael Dell of Dell, David Filo and Jerry Yang of Yahoo, etc. |
Malaysian
Entrepreneurship
Discussion of Malaysian business environment, and illustrated with successful Malaysian entrepreneurs. |
|
Revised Lecture Notes/Lecture Slides |
|
Revised Tutorial Questions and Solutions |
|
Revised Assignment Questions and Solutions |
|
Supplements |
Disclaimer:
Host is not responsible for any damage, file corruption, disconnection, viruses, download of copyrighted material without permission before, during or after visiting this web site. |